BLOODMONEY!
**FOR BEST EXPERIENCE, SWITCH TO FULLSCREEN MODE.
Imagine being told you need $25,000 for a life-saving operation, but the only way to get it is through a shady deal: a stranger offers you one dollar for every click you make. That is the unsettling premise of BLOODMONEY!, a short but powerful psychological clicker-horror created by SHROOMYCHRIST and released in August 2025 on itch.io and browser platforms.
A Cute Shell Hiding Something Dark
At first glance, BLOODMONEY! looks harmless. The visuals are drawn in soft pastel colors, the music is calm, and the presentation feels almost cozy. But this style is a mask. Every click brings pain to a character named Harvey, and the more brutal the method you use, the faster the money comes in. Needles, scissors, matches, even a gun—each tool increases the payout but at a horrifying cost. The cheerful art style and gentle atmosphere make the violence feel even more disturbing, creating a striking contrast that unsettles players.
Gameplay Built on Morality
Mechanically, the game couldn’t be simpler: click to earn. Yet that simplicity hides a moral dilemma. Do you take the slow, less painful route to spare Harvey, or do you choose cruel tools to reach your financial goal faster? The real game is not about clicking—it’s about deciding how much of your conscience you’re willing to sacrifice for victory.
Three Endings, Three Reflections
Your choices shape the outcome, and BLOODMONEY! offers three distinct endings:
- Good Ending – You collect enough money while minimizing suffering. Harvey survives, and you pay for the surgery with your conscience intact.
- Normal Ending – You cause significant harm, and although Harvey lives, he sues you afterward. You got what you wanted, but justice comes for your actions.
- Bad Ending – You choose the darkest path, purchasing a gun and ending Harvey’s life. You walk away with a fortune, but also with blood on your hands.
Each ending feels less like a reward and more like a mirror, reflecting your willingness to hurt someone for progress.
More Than Just a Clicker
What makes BLOODMONEY! fascinating is how much emotional weight it packs into a short 30-minute experience. The gameplay loop is repetitive by design, yet the emotional discomfort builds with every click. The game cleverly uses art-style dissonance—adorable visuals paired with horrifying consequences—to unsettle the player. It turns a simple clicker into a morality play, where the real test is not your reflexes but your ethics.
Why It Stands Out
- Deceptive Aesthetics – Cute art hides disturbing mechanics, making the contrast unforgettable.
- Quick but Powerful – In half an hour, it leaves a stronger impact than many long games.
- Choice and Consequence – Every tool you use and every dollar you earn forces a moral calculation.
- Replay Value – With multiple endings, it invites you to explore your own limits again and again.
BLOODMONEY! is more than a small indie experiment—it’s a psychological challenge that forces players to confront uncomfortable questions about morality, greed, and survival. Its mix of gentle aesthetics, brutal mechanics, and thought-provoking outcomes makes it one of the most memorable short-form games of 2025.
